The Problem

It’s time consuming and complicated for Canadians to find good information about who owns and uses data that is commonly collected about us — and what options we have to take control of it.

Every day, we ‘like’ posts on social media, check apps to see when the next bus is coming, tap our credit cards, walk past security cameras… and the river of information generated and stored about us swells.

This data may be about me, but whose is it, really?
What control over it and its use do I have?

Without a shared understanding, it’s hard to have informed discussions and make decisions about the way we actually want ownership and control of our data to work.